Program Syncing

Academic program information already existed within university systems, but marketing websites still needed program pages, archives, landing pages, and other content experiences built around that data. Maintaining those pages manually created unnecessary work and increased the risk of inconsistent information.

To address this, I developed a custom integration that synchronized validated program data into WordPress and represented each program as a native content type within the platform. Rather than treating program information as isolated pages, the system treated programs as structured content that could be reused throughout the website.

As new programs were introduced or existing programs changed, the system automatically generated and maintained program pages using Gutenberg templates and synchronized data. Institutionally managed content remained aligned with official university records, while editors could focus on the marketing and editorial content surrounding each program.

Because programs existed as native content within the platform, the same data could power archives, landing pages, featured content sections, and other content-driven experiences throughout NU Start. A single synchronization process maintained accurate information while reducing duplication and ongoing editorial effort across dozens of websites.